---
title: AI can change what you do, not just how you do it
description: New product launch brings excitement
---

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# AI can change what you do, not just how you do it

[Alan Hunter](https://www.hbmadvisory.com/media-hunter/author/alan-hunter)  18 July 2025

 2 min read

**New product launch brings excitement**

Our new mantra at HBM Advisory is that for businesses AI has the potential not just to change how you do things, but also what you do.

We are trying to live up to that promise ourselves. Of course we have already become publishers – of [Tomorrow’s Publisher](https://tomorrowspublisher.today/) and this newsletter –  and we are providing content services through [Amplify](https://www.hbmadvisory.com/amplify).

This week we have taken it a step further and announced that we are partnering with FT Strategies and NoahWire to launch a new service called [NewsCaas](https://www.ftstrategies.com/newscaas) – which stands for News Content as a Service.

As the name suggests, this is about providing an end-to-end content service that runs from forming a strategy to sourcing, editing and publishing content and then measuring it to form a fully contained feedback loop.

FT Strategies defines the strategic opportunity, audience priorities and monetisation model; NoahWire sources the content (as it already does for Tomorrow’s Publisher inter alia); and at HBM Advisory we provide the editorial oversight.

We believe NewsCaas will help its clients, whether they be traditional publishers or corporates, build new products and services in an economical and low-risk way – and also allow them to experiment with AI-sourced content at speed and with the confidence that our “human layer” of editing provides.

Is this a model for the AI-powered future? We think so. More details are available [here](https://www.ftstrategies.com/en-gb/insights/ft-strategies-noahwire-and-hbm-advisory-launch-newscaas-news-content-as-a-service).

## Next blog post

<https://www.hbmadvisory.com/media-hunter/clickbait-self-owns>

## [Clickbait self-owns](https://www.hbmadvisory.com/media-hunter/clickbait-self-owns)

[Read more](https://www.hbmadvisory.com/media-hunter/clickbait-self-owns)

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