---
title: AI everywhere
description: Could the next great news product be Indian?
---

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# AI everywhere

[Alan Hunter](https://www.hbmadvisory.com/media-hunter/author/alan-hunter)  24 October 2025

 4 min read

**Could the next great news product be Indian?**

Greetings from Chennai, India, where the combination of Diwali, with its fusillade of firecrackers, and the arrival of the monsoon have made for a discombobulating week.

There was so much smoke in the air as the celebrations were in full swing on Monday night that I could easily imagine I was transported back to 1950s London when people choked on the acrid air. Air pollution is a big issue for India, more in Delhi than down here in the south, and Diwali brings it to prominence every year.

Then the next night I was confined to my hotel as the rainwater rose in the streets surrounding it after rain like you’ve never seen before. Suddenly it was a city of canals.

I told my hosts about this and they kind of rolled their eyes and said: “That’s India.”

Of course, neither antiquated infrastructure nor extreme weather on the subcontinent are going to lead a news site any time soon. But what should is how the AI revolution is spreading here just as fast as in supposedly more developed markets.

Indeed, so quickly is it taking root that some fear it will wipe out India’s great economic advantage: its huge population. If robots of one kind or another are going to be doing the work of humans, having 1.4 billion of us might prove a burden rather than a motor of growth. (Note: Chennai is the capital of the state of Tamil Nadu whose GDP grew at 11% last year!)

From a news perspective, while India is some way behind western markets in its digital transformation – which is no slight on them: print circulations were growing until covid struck in 2020 – they are right up to the mark when it comes to experimenting with and implementing AI.

At least two of the major English-language newspapers have AI-first content management systems in use. Journalists are automatically given AI-powered headline suggestions, picture captions and metadata inputs, and links to related stories. Type in a story brief and the archive will be automatically searched for background information. In the near future, data-powered insights about the performance of articles will be delivered in near real time.

On the product side, AI articles summaries are already in place and AI-powered personalisation is being introduced at scale.

While Indian journalists share western concerns about AI-generated content (see [this leader](https://www.thehindu.com/opinion/editorial/synthetic-media-on-labelling-of-ai-generated-content/article70194342.ece) today in The Hindu), the news industry here seems more willing to experiment in front of the readers rather than behind closed doors.

My takeaway is that the spread of the AI revolution is likely to be more universal than any previous technological change, even than that of the smartphone. This means that innovation will come from places that we perhaps don’t expect. Who is to say that the next great news product won’t come from India?

## Next blog post

<https://www.hbmadvisory.com/media-hunter/whats-your-ai-vision>

## [What’s your AI vision?](https://www.hbmadvisory.com/media-hunter/whats-your-ai-vision)

[Read more](https://www.hbmadvisory.com/media-hunter/whats-your-ai-vision)

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