---
title: Media Hunter | Alan Hunter (2)
description: Email newsletter from Alan Hunter (2)
---

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# Media HunterMedia Hunter

 Alan Hunter’s weekly newsletter gives insights into the key developments affecting the news media, from the collapse of the traffic model to the future of AI agents. Every Friday, readers get a full readout on the things they should be thinking about … and acting on.

 Alan Hunter’s weekly newsletter gives insights into the key developments affecting the news media, from the collapse of the traffic model to the future of AI agents. Every Friday, readers get a full readout on the things they should be thinking about … and acting on.

## [How to rebuild trust in the news](https://www.hbmadvisory.com/media-hunter/how-to-rebuild-trust-in-the-news)

 News organisations need to be proactive in their efforts 

[Read more](https://www.hbmadvisory.com/media-hunter/how-to-rebuild-trust-in-the-news)

## [Avoiding own goals](https://www.hbmadvisory.com/media-hunter/avoiding-own-goals)

 Fifa’s botched investment plan has lessons for news orgs 

[Read more](https://www.hbmadvisory.com/media-hunter/avoiding-own-goals)

## [Principles of paid content](https://www.hbmadvisory.com/media-hunter/principles-of-paid-content)

 The whole ethos of Reach must change to succeed at subscriptions 

[Read more](https://www.hbmadvisory.com/media-hunter/principles-of-paid-content)

## [The new book all journalists should read](https://www.hbmadvisory.com/media-hunter/the-new-book-all-journalists-should-read)

 Martin Schori offers a guide to AI in the newsroom 

[Read more](https://www.hbmadvisory.com/media-hunter/the-new-book-all-journalists-should-read)

## [Join me for the Media Festival of Failure](https://www.hbmadvisory.com/media-hunter/join-me-for-the-media-festival-of-failure)

 The problem is not the number of journalism conferences – it’s the content 

[Read more](https://www.hbmadvisory.com/media-hunter/join-me-for-the-media-festival-of-failure)

## [Turn and face the strange](https://www.hbmadvisory.com/media-hunter/turn-and-face-the-strange)

 The news industry must get better at accepting change 

[Read more](https://www.hbmadvisory.com/media-hunter/turn-and-face-the-strange)

## [Perhaps we’ve just been puzzles publishers all along](https://www.hbmadvisory.com/media-hunter/perhaps-weve-just-been-puzzles-publishers-all-along)

 Pugpig’s new report shows the value of games 

[Read more](https://www.hbmadvisory.com/media-hunter/perhaps-weve-just-been-puzzles-publishers-all-along)

## [Lack of trust is our biggest issue](https://www.hbmadvisory.com/media-hunter/lack-of-trust-is-our-biggest-issue)

 The real challenge revealed by the Digital News Report 2026 

[Read more](https://www.hbmadvisory.com/media-hunter/lack-of-trust-is-our-biggest-issue)

## [The foggy future of AI news](https://www.hbmadvisory.com/media-hunter/the-foggy-future-of-ai-news)

 It’s hard to get a handle on what journalism will look like 

[Read more](https://www.hbmadvisory.com/media-hunter/the-foggy-future-of-ai-news)

## [All’s well that ends well](https://www.hbmadvisory.com/media-hunter/alls-well-that-ends-well)

 WAN-IFRA’s congress ended on an uplifting note 

[Read more](https://www.hbmadvisory.com/media-hunter/alls-well-that-ends-well)

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