---
title: Media Hunter (6)
description: Email newsletter from Alan Hunter (6)
---

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# Media HunterMedia Hunter

 Alan Hunter’s weekly newsletter gives insights into the key developments affecting the news media, from the collapse of the traffic model to the future of AI agents. Every Friday, readers get a full readout on the things they should be thinking about … and acting on.

 Alan Hunter’s weekly newsletter gives insights into the key developments affecting the news media, from the collapse of the traffic model to the future of AI agents. Every Friday, readers get a full readout on the things they should be thinking about … and acting on.

## [Deficient data](https://www.hbmadvisory.com/media-hunter/deficient-data)

 When data trumps journalism judgment 

[Read more](https://www.hbmadvisory.com/media-hunter/deficient-data)

## [Reuters re-read](https://www.hbmadvisory.com/media-hunter/reuters-re-read)

 What’s buried in the Reuters Digital News Report 

[Read more](https://www.hbmadvisory.com/media-hunter/reuters-re-read)

## [Truth to power](https://www.hbmadvisory.com/media-hunter/truth-to-power)

 Journalism needs to live up to its mission not just talk about it 

[Read more](https://www.hbmadvisory.com/media-hunter/truth-to-power)

## [No, print isn’t back](https://www.hbmadvisory.com/media-hunter/no-print-isnt-back)

 Don’t be fooled by a few exceptions 

[Read more](https://www.hbmadvisory.com/media-hunter/no-print-isnt-back)

## [Five ways to win at news](https://www.hbmadvisory.com/media-hunter/five-ways-to-win-at-news)

 How to succeed in the age of AI 

[Read more](https://www.hbmadvisory.com/media-hunter/five-ways-to-win-at-news)

## [Sin site strategies](https://www.hbmadvisory.com/media-hunter/sin-site-strategies)

 What news publishing can learn from adult and gambling sites 

[Read more](https://www.hbmadvisory.com/media-hunter/sin-site-strategies)

## [Ice warning](https://www.hbmadvisory.com/media-hunter/ice-warning)

 Who will survive the coming news winter? 

[Read more](https://www.hbmadvisory.com/media-hunter/ice-warning)

## [Unsilly season](https://www.hbmadvisory.com/media-hunter/unsilly-season)

 Reach makes a sensible choice 

[Read more](https://www.hbmadvisory.com/media-hunter/unsilly-season)

## [Journalism in an AI-enabled future](https://www.hbmadvisory.com/media-hunter/journalism-in-an-ai-enabled-future)

 What could news look like as the world changes? 

[Read more](https://www.hbmadvisory.com/media-hunter/journalism-in-an-ai-enabled-future)

## [AI can change what you do, not just how you do it](https://www.hbmadvisory.com/media-hunter/ai-can-change-what-you-do-not-just-how-you-do-it)

 New product launch brings excitement 

[Read more](https://www.hbmadvisory.com/media-hunter/ai-can-change-what-you-do-not-just-how-you-do-it)

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