---
title: “This is not an email about AI”
description: Actually, it feels like it is and will continue to be
---

[Media Hunter](https://www.hbmadvisory.com/media-hunter)

# [“This is not an email about AI”](https://www.hbmadvisory.com/media-hunter/this-is-not-an-email-about-ai)

 Written by [Alan Hunter](https://www.hbmadvisory.com/media-hunter/author/alan-hunter) | Apr 4, 2025, 4:00:00 PM

**Actually, it feels like it is and will continue to be**

“This is not an email about AI,” I wrote a couple of weeks ago. But every week the volume of AI-related stories goes up. I’ve highlighted some non-AI articles at the bottom but this is getting increasingly difficult.

It’s not just in publishing, of course. We have been doing some work for a company that has healthcare interests. We built a feed of articles about technological advancements in the field and … boom! It is returning thousands of articles a day, almost all of them about AI.

So this week we ran an experiment. We asked our AI to examine every article Tomorrow’s Publisher had published about AI and issues surrounding copyright, training data, fair dealing and so on.

The next step was to produce a report outlining the issues and likely scenarios for the future. I would urge you to[read its conclusions](https://tomorrowspublisher.today/editors-picks/special-report-scenario-planning-for-ai-in-publishing/) (spoiler: it suggests a much more harmonious and mutually beneficial environment than many imagine).

Our co-founder Ivan Massow is also feeling positive about the future. He writes about how OpenAI’s new image generator is [a seemingly small but actually profound change](https://tomorrowspublisher.today/editors-picks/a-small-leap-in-image-generation-a-giant-leap-for-mankind/) for the world. Mostly because of the opportunities it opens up for value creation and for empowering otherwise marginalised individuals.

He writes: “Now anyone with a smartphone can design a brand, produce a marketing campaign, check the legal and accounting position, write a business plan and create their own visual identity – without gatekeepers. A single person, working hard in their bedroom or cafe, can do what once took a team of professionals.”

I’d add that every publisher should be thinking about what its team of professionals can do with the AI tools now available to them. It’s an exciting prospect.

[View full post](https://www.hbmadvisory.com/media-hunter/this-is-not-an-email-about-ai)

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