--- title: What I learnt in a year of AI publishing description: Tomorrow’s Publisher was launched a year ago this week --- [![logo (2)](https://www.hbmadvisory.com/hubfs/Assets%20HBM%20Theme/Images/logo%20(2).svg)](https://www.hbmadvisory.com/) [![logo (3)](https://www.hbmadvisory.com/hubfs/Assets%20HBM%20Theme/Images/logo%20(3).svg)](https://www.hbmadvisory.com/) - [Home](https://www.hbmadvisory.com/en-gb/) - [Advisory](https://www.hbmadvisory.com/advisory) - [121 Consulting](https://www.hbmadvisory.com/121-consulting) - [Content Review](https://www.hbmadvisory.com/contentreview) - [Testimonials](https://www.hbmadvisory.com/testimonial) - [Contact](https://www.hbmadvisory.com/contact-us) # What I learnt in a year of AI publishing [Alan Hunter](https://www.hbmadvisory.com/media-hunter/author/alan-hunter) 16 January 2026 7 min read **Tomorrow’s Publisher was launched a year ago this week** New parents will always tell you that the first year of their first child’s life is the hardest. They typically end it as a bedraggled, sleep-deprived, crotchety mess. I’m happy to say that the first year in the life of [Tomorrow’s Publisher](https://tomorrowspublisher.today/), which celebrated its first birthday this week, could not have been further removed from that description. It has been a hugely positive and remarkably smooth experience. If I come across as a bedraggled mess, you’ll have to put that down to some other cause. We have certainly learnt a lot of useful lessons though and I’ll get into them in a minute. First, though, the details of the site’s conception. It came from a meeting I wasn’t at (first lesson: don’t skip meetings or you might end up editing a website) between [Michael Brunt](https://www.linkedin.com/in/michaelbrunt/), my business partner, and [Ivan Massow](https://www.linkedin.com/in/massow/), the founder and ceo of [NoahWire](https://noahwire.com/). Ivan was looking for a use case for his AI-powered search engine and Michael thought that a website packed with industry news updated daily and our regular thought pieces would be an excellent promotional tool for [HBM Advisory](https://www.hbmadvisory.com/en-gb/), our consultancy business. So Tomorrow’s Publisher was born. The process of producing it is very simple. Noahwire offers a list of stories in the areas that we feel matter to our potential clients, such as monetisation, new audiences and editing tools. If I see one I like, I’ll ask for an LLM-written draft, which has been scrutinised by agentic fact-checkers. I then edit it and publish it. Typically, I’ll publish between two and five stories a day and the whole process takes no more than half an hour, start to finish. So, what have we learnt? AI is very good at finding stories There has not been a single day when I’ve been at a loss for something to publish. NoahWire is exceptional at meeting the brief we have given it and is far more prolific, more wide-ranging and as relentless as any reporter I’ve ever met. Of course, it’s not sourcing new news, but for knowing what’s out there it’s peerless. It also allows me to range beyond my native English: we have regularly published stories on Korean, Japanese, Eastern European and South American publishers, which were previously near invisible. Think about what this means for journalism per se. It is getting a lot better at drafting stories The difference between the written output of an LLM today and a year ago is astonishing. This is not just something I’ve seen within Noah, but more generally. Even without extensive prompts, the models now write prose that is the equivalent of what many humans can produce. And obviously in seconds rather than minutes or hours. I think it’ll only get better too. Many people are wrapping themselves up in a cosy belief that the public will remain eternally wary of AI content, but this will not last. Journalism cannot resist AI-produced content, it must coexist with it. And good at copy editing too Over the past year I have built an editor that mimics my editing style. And, despite requiring the occasional rebuke (“I told you I don’t want you to actually write, ‘Why this matters’”), it produces publication-ready material. When I worked in newsrooms, we used to have a revise editor who would review the work of the sub-editors on each article. I expect that role has largely fallen by the wayside as a result of budget cuts. Not at Tomorrow’s Publisher, where effectively that is what I do. There is a future business model here We think Tomorrow’s Publisher is an example of how single-person newsrooms will flourish in the very near future. In fact, there are a number being set up right now: [Velora Cycling](https://veloracycling.com/) is just the start. If you have a topic about which you are knowledgeable and passionate, there is now nothing to stop you from launching your own website at a remarkably low cost. It could be a great democratising force for journalism. As I said, the original intention was for the site to be a promotional tool for HBM Advisory. On that front it has succeeded beyond expectations. It has led both to first contacts with new clients and to speaking engagements at conferences, which as you’d probably guessed are crucial “top of the funnel” moments for consultants. It has also allowed us to live up to what we tell our clients – which is that AI will not just change how you do things as a publisher but also provides the opportunity to change what you do. We are not just consultants any more, but publishers too. And if we can do it, we say to clients, you certainly can too. Our next step is to make Tomorrow’s Publisher more than a promotional tool – can we monetise it through advertising and sponsorship? (If you’re interested, please get in touch.) As every parent will say, watching your baby grow is a wonderful thing. ## Next blog post ## [Try this free AI Readiness Survey](https://www.hbmadvisory.com/media-hunter/try-this-free-ai-readiness-survey) [Read more](https://www.hbmadvisory.com/media-hunter/try-this-free-ai-readiness-survey) ![logo (2)](https://www.hbmadvisory.com/hubfs/Assets%20HBM%20Theme/Images/logo%20(2).svg) Hunter Brunt Media Ltd. Company number: 13546179 Registered address: Aston House, Cornwall Avenue, Church End, London N3 1LF - [Privacy Policy](https://www.hbmadvisory.com/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Alan Hunter", "url" : "https://www.hbmadvisory.com/media-hunter/author/alan-hunter" }, "dateModified" : "2026-11-06T17:17:36.495Z", "datePublished" : "2026-01-16T17:00:00.000Z", "headline" : "What I learnt in a year of AI publishing", "mainEntityOfPage" : { "@id" : "https://www.hbmadvisory.com/media-hunter/what-i-learnt-in-a-year-of-ai-publishing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ```