A guide to our industry-leading advisory services
We help you to ...
Our advisory services in detail
Perfect your business strategy
Is your digital content maximising its potential? Do you have diverse revenue streams and a fully engaged and loyal audience?
Content businesses both big and small have used HBM Advisory to develop a fully costed and future-facing strategy to prosper in the digital age. Our experience allows us to align business and editorial sides of the business in pursuit of a unified goal
Build your AI capabilities
Is AI a threat or an opportunity? Would you benefit from implementing AI tools and strategies that are already benefiting content businesses?
We have built our own AI tools and partnered with pioneers with 20 years of experience in the field. This has given us a unique understanding of what AI can do for content producers of all kinds – and the pitfalls to avoid. We can advise on the best implementations of this groundbreaking technology
Refine your customer journey
Where is your customer journey leaking? Is your customer and product experience optimised for revenue growth?
We have worked with leading content businesses around the world to optimise their customer journeys and experiences. From pricing to bundling, onboarding to engagement strategies, we will share best practices and help you maximise customer revenues
Optimise your content strategy
Does your content team consistently follow a well-understood content strategy, based on full knowledge of the content characteristics that best support the business?
Using our proprietary AI-powered tool, ContentReview.ai, we can categorise and analyse your content to a depth that goes beyond human tagging. We then use our experience to help you build a content strategy that meets both your journalistic and business goals.
Align your team structures
Are your commercial and editorial teams structured in the most effective way? Could you benefit from following best practices from the world’s leading content businesses?
Organisations have typically grown up organically, and no longer reflect new customer relationships and revenue streams. We help you define and staff the roles you need to succeed in a world where teams require many different skills organised in modern hierarchies