What people say about us

We have worked with some of the biggest names in the publishing industry who value our insights

We asked HBM Advisory to help us align newsroom strategy with the goals of the wider business. By taking stock of reader behaviour through data, the newsroom’s own perceptions of its strengths and weaknesses and subscriber interviews, they produced a comprehensive piece of research that acted as the foundation for our future direction. Thanks to their deep understanding of how newsrooms function and their sensitivity to the many issues confronting legacy media brands, they were excellent to work with, highly professional and able to deliver what was needed with speed and efficiency.

Emma Tucker, Editor-in-chief, The Wall Street Journal
Michael and Alan were instrumental in helping us define our go to market proposition for The Scotsman as a digital subscription product and lay foundations for a subscriptions culture in our newsroom. As a team they brought world class experience, commercial and editorial nous and a methodical approach to understanding our digital reader revenue journey and business objectives. Their recommendations form the cornerstone of our long-term strategy to drive sustainable digital revenues. I can't recommend them enough.
Steven Chisholm, Customer Director at National World Publishing

Working with HBM Advisory has been an incredibly worthwhile experience. They have truly helped us to focus our resources and our efforts to accelerate the digital transformation of MIT Technology Review

Elizabeth Bramson-Boudreau, CEO, MIT Technology Review

We asked Michael to help us unlock the potential of our digital content. His practical approach engaged the wider business, the editorial team and a complex mix of senior stakeholders, identifying and prioritising multiple new digital revenue streams for Future to pursue

Sophie Wybrew-Bond, SVP, Women’s, Home and Country, Future plc

Alan is one of those rare journalists who not only understands the commercial imperatives of a newspaper, but takes responsibility in the newsroom to contribute to circulation, subscription and revenue growth. The potential to bring stories to life and to engage readers in new ways driven by the transition to digital are right at the heart of how he operates. His understanding of how to organise for a digital-first world is driven by years of first-hand experience

Alison Dolan, CFO, Rightmove

We'd been thinking of starting a Popbitch membership club for a while but had a number of difficult conundrums with which to wrestle. We brought in Alan to consult on this process. He brought to this process both invaluable advice from years of experience of the digital publishing sphere, but also a way of working and thinking that helped bring clarity and simplicity to seemingly complex issues. We appreciated Alan's jargon-free, calm and fun way of working as he helped us find a solution we're excited about

Camilla Wright, Founder, Popbitch

Michael has harnessed the digital disruption of the publishing industry with enormous success. Sharing his experience and thoughtful, practical approaches will be a huge asset for any content business. Being the best has always been his guiding light

Murdoch MacLennan, Chairman, Press Association; Chairman, Independent News & Media

Alan and Michael were so easy to work with – accommodating and focussed on both our business needs and the needs of our audience

Chris Stibbs, Chairman, Tremor International

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