.svg)
.svg)
Unlock the power of digital content
Advisory
We draw on hands-on experience leading editorial and commercial teams to help you unlock growth, sharpen your business model and align content with strategic goals. Our tailored advice is grounded in real-world success and delivers actionable plans shaped to your unique context
Content Review
Content Review merges AI-driven categorisation, advanced statistical modelling and human expertise to offer clear, actionable plans to improve content profitability. We’ll identify which articles, topics or formats perform well, but also we explain why they resonate with your audiences
Amplify
Our fully managed editorial solution combines AI-driven research with
human oversight to create high-quality, cost-effective content. From regular news coverage to bespoke briefings and niche publications, Amplify enables you to optimise editorial resources and unlock growth
Selected clients
Hear from our clients
Alan and Michael understand that growing the digital circulation of a publication requires a holistic approach that both the editorial and commercial teams can buy into
Elizabeth Bramson-Boudreau, MIT Technology Review
By taking stock of reader behaviour through data, the newsroom’s own perceptions of its strengths and weaknesses and subscriber interviews, HBM Advisory produced a comprehensive piece of research that acted as the foundation for our future direction
Emma Tucker, Editor-in-chief, The Wall Street Journal
Let's talk
We love talking about the content business, to share our experience and provide advice. Please use the form here to make an enquiry or to set up a meeting
