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Accelerating subscription growth at MIT Technology Review
HBM Advisory was asked by MIT Technology Review to build a roadmap to accelerate its digital subscription growth.
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Eleven principles for pricing and presenting subscription offers
We are nearly always asked by our clients to share views on how best to price and present different subscription...
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What I learned from a Harvard Business School debate on ‘Building your scaled digital organisation'
I recently listened to a panel discussion hosted by Professor Karim Lakhani, who leads the Dean’s task force on...
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